ROSE PENELOPE YEE:

For the People, For Peace, For the Planet

Rose Penelope Yee is Chair of the Democratic Central Committee of Shasta County, a longtime advocate for justice, and co-founder of Green Retirement, one of the first Certified B Corporations in the country. Raised during the Philippines’ martial law era, she learned firsthand what people-powered democracy can achieve. Rose is running for Congress to champion People, Peace, and Planet—so North State families have a fair shot, our communities are safe and resilient, and our government invests our tax dollars in public goods rather than war and oligarchs’ interests.

Growing up, Rose watched her parents take real risks for democracy and human rights. Her father, a lawyer who organized fellow attorneys to defend jailed student protesters, was himself detained for it. Her mother, a local journalist, modeled courage and integrity in the face of censorship. As a student, Rose joined massive street demonstrations against dictatorship and later helped her father campaign for public office—early lessons in people-powered change that continue to guide her today.

Rose met her husband, Timothy, in Singapore while both were in Citibank’s fast-track management program. After marrying in 1993, they moved to the Bay Area to raise their family. As they advanced in finance, Rose became increasingly troubled by corporate excesses. In 2006, she and Timothy founded Green Retirement so that workers could grow their 401(k)s while investing in companies that respect workers, communities, and the planet. In 2007, Green Retirement became one of the nation’s first Certified B Corporations, and Rose went on to receive national recognition for her leadership in values-driven finance—including being named a Captain of the Industry by the National Association of Plan Advisors, co-founding WeTheChange, and receiving the B Economy Leadership Award.

When Rose and her family moved to Redding in 2014, she saw up close how widening inequality, rising healthcare costs, and climate-driven wildfires were hitting North State families. That experience pulled her more deeply into local organizing and eventually into formal political leadership. As Chair of the Shasta County Democratic Committee, she authored and won unanimous approval for a resolution calling for an end to the genocide in Gaza, a permanent ceasefire, and recognition of the State of Palestine—a reflection of her belief that peace, human rights, and justice are inseparable at home and abroad.

In 2024, Rose, as the California Democratic Party endorsed candidate, ran an uphill, grassroots campaign against Congressman Doug LaMalfa, introducing herself and her People, Peace, Planet vision to voters across the district. Now, as a seasoned campaigner and rooted community leader, she’s running again to bring real representation to District 2 — fighting for healthcare as a human right, living-wage jobs, climate resilience, and an end to endless-war spending so we can finally invest in our people and our communities.

Q&A: Get to know Rose

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